New Startups to Watch in 2024: India’s Booming Tech Scene

India’s tech sector is entering a transformative phase, with new startups pushing the boundaries of innovation. From fintech to electric mobility, these startups are not only redefining industries but also shaping the future of technology and sustainability. 2024 promises to be a landmark year for the Indian startup ecosystem, with a surge of fresh ideas and disruptive solutions emerging across the nation.

Top New Startups to Watch in 2024 :

1. Unicommerce

• Headquarters: Gurgaon, Haryana
• Founder: Ankit Pruthi
• Industry: E-commerce, SaaS
  Unicommerce provides end-to-end e-commerce management solutions, helping businesses streamline operations such as order processing, inventory management, and supply chain optimization. In a rapidly expanding e-commerce sector, Unicommerce stands out by offering cloud-based software that simplifies logistics and operations for companies of all sizes. As e-commerce continues to grow, especially post-pandemic, Unicommerce’s tools are becoming increasingly valuable.

2. Cred

• Headquarters: Bangalore, Karnataka
• Founder: Kunal Shah
• Industry: Fintech
  Cred has quickly become a leading player in India’s fintech space. Launched as an app to reward credit card users for paying bills on time, Cred is now expanding into multiple financial services such as lending, credit management, and even wealth management. With its sleek user interface and gamified approach to financial discipline, Cred has disrupted traditional banking methods and garnered millions of loyal users. It’s not only a fintech platform but also a lifestyle brand offering unique rewards and exclusive experiences for its customers.

3. Zerodha

• Headquarters: Bangalore, Karnataka
• Founders: Nithin Kamath, Nikhil Kamath
• Industry: Stock Brokerage, Fintech
  Zerodha has already made waves as India’s largest retail stockbroker, but its innovations and business model continue to push boundaries. By providing zero-commission trading and user-friendly platforms, Zerodha has democratized stock market investments for millions of Indians. The company’s focus on investor education through its platforms like Varsity and its community-driven approach make it a startup to continue watching in 2024. With new product launches planned, Zerodha is set to further disrupt the fintech space.

4. Porter

• Headquarters: Mumbai, Maharashtra
• Founders: Pranav Goel, Uttam Digga, Vikas Choudhary
• Industry: Logistics, On-Demand Services
  Porter is an on-demand logistics platform designed to meet the growing need for flexible, affordable transportation in urban areas. The platform connects individuals and businesses with truck drivers and delivery vehicles for last-mile logistics. With the rise of e-commerce and urbanization, Porter’s solutions are addressing the need for efficient goods transportation in densely populated cities. The company is rapidly expanding across India and is poised to disrupt the logistics industry even further in 2024 with its tech-driven solutions.

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5. Zolve

• Headquarters: Bangalore, Karnataka
• Founder: Raghunandan G
• Industry: Fintech
  Zolve is breaking barriers in cross-border banking by providing financial solutions for global citizens, particularly students and professionals moving to countries like the US. By offering services like credit cards, bank accounts, and loans, Zolve simplifies the financial experience for people relocating abroad. The startup’s seamless onboarding process and focus on offering financial products without the need for a credit history in the destination country make it a standout in the fintech sector. As international mobility increases, Zolve is expected to scale its offerings even more in 2024.

6. BluSmart

• Headquarters: Gurgaon, Haryana
• Founders: Anmol Jaggi, Punit K Goyal
• Industry: Electric Mobility, Sustainability
  As India pushes towards sustainability, BluSmart is taking the lead in the electric vehicle (EV) mobility sector. The startup offers an all-electric ride-hailing service with a focus on zero emissions and clean transportation. What sets BluSmart apart is its dedication to providing eco-friendly travel options while also addressing urban mobility issues like congestion and pollution. With its growing fleet of electric vehicles, BluSmart is not only setting the standard for the future of ride-hailing in India but also contributing to the country’s broader clean energy goals.

7. Moglix

• Headquarters: Noida, Uttar Pradesh
• Founder: Rahul Garg
• Industry: B2B E-commerce
  Moglix operates as a B2B e-commerce platform, providing industrial supplies and procurement solutions to businesses. The platform simplifies supply chain management for manufacturers, helping them procure everything from industrial tools to safety equipment. In an industry where efficiency is paramount, Moglix has introduced a digital-first approach that allows businesses to save time and reduce procurement costs. The startup’s partnerships with global suppliers and its ability to scale quickly make it one to watch in 2024, especially as more industries embrace digital transformation.

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8. Shiprocket

• Headquarters: New Delhi
• Founders: Saahil Goel, Gautam Kapoor
• Industry: E-commerce, Logistics
  Shiprocket is reshaping the logistics landscape for small and medium-sized businesses (SMBs) in India. As an e-commerce shipping platform, it helps online sellers manage their logistics, enabling them to ship products seamlessly across India and even internationally. The company’s AI-driven recommendation engine, which suggests the best courier partners based on the destination and customer preferences, sets it apart from traditional shipping services. With the rise of SMBs and the shift toward digital retail, Shiprocket is poised for significant growth in 2024.

9. Licious

• Headquarters: Bangalore, Karnataka
• Founders: Vivek Gupta, Abhay Hanjura
• Industry: Food Delivery, Meat and Seafood
  Licious is revolutionizing the way Indians buy meat and seafood by delivering high-quality, fresh products directly to consumers’ doors. With stringent quality control and a focus on customer experience, Licious is making premium meat and seafood more accessible to urban customers. As demand for quality food products continues to grow, Licious is expected to expand into new markets and launch new product categories in 2024.

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10. Ather Energy

• Headquarters: Bangalore, Karnataka
• Founders: Tarun Mehta, Swapnil Jain
• Industry: Electric Vehicles
  Ather Energy is at the forefront of India’s electric vehicle (EV) revolution, producing cutting-edge electric scooters that offer sustainable and high-performance alternatives to traditional petrol-powered two-wheelers. The company has been scaling its production and expanding its charging infrastructure across major Indian cities. With growing demand for eco-friendly vehicles, Ather Energy is expected to launch new models and expand its presence, making it a significant player in India’s EV ecosystem in 2024.

Conclusion

India’s startup ecosystem is evolving rapidly, driven by innovation, digitization, and a strong entrepreneurial spirit. Startups across various sectors, including fintech, e-commerce, logistics, and sustainability, are not only disrupting traditional industries but also contributing to the country’s economic growth. As 2024 unfolds, these new startups will play a critical role in shaping the future of India’s booming tech scene. Keep an eye on them as they continue to break new ground and scale to greater heights.